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U.S. Cellular launches national search for most valuable coach
by Report submitted · August 31st, 2017

U.S. Cellular's Most Valuable Coach program returns to honor high school coaches who lead by example, strengthen their teams, and give back to their communities. The winning coach will receive a $50,000 donation to the charitable organization of their choosing or their high school athletic department, a trip to Orlando, Florida, and on-field recognition at the January 2, 2018, Under Armour High School All-America Game.

Community members can visit to nominate their favorite current high school coach who is an inspiring leader, not just among their players but also in their school and city. The nomination period closes at 11:59 a.m. CDT on Monday, September 11.

"At U.S. Cellular, we want to celebrate the positive impact that high school coaches have on students and players and the communities that come together to support their teams," said Mike Adams, U.S. Cellular's director of sales in Iowa and Nebraska. "As a company that strives to be a part of our local communities, we look forward to hearing inspiring coaching stories from the community."

U.S. Cellular has teamed up with Pro Football Hall of Fame quarterback Kurt Warner to help identify the Most Valuable Coach. Warner will be part of a panel of judges who will choose the Most Valuable Coach based on leadership qualities and the positive impact they have on their community, school and players.

"I have had the privilege of working with influential coaches who have motivated me to excel as a leader both on and off the field," Warner said. "As a current high school football coach myself, I understand the importance of leading by example and teaching our youth the value of making a positive impact beyond the game. I am honored to be working with U.S. Cellular to celebrate the impact these men and women have in their communities."

Following the nomination period, U.S. Cellular will evaluate each nominee based on the positive impact they have on their players, school and city, as well as their leadership qualities. The Top 50 coaches will be announced on Tuesday, September 19, at noon CDT, which marks the beginning of public voting to select the Final 15 coaches, which ends at 11:59 a.m. CDT on Monday, October 9.

U.S. Cellular will award the school of each Final 15 coach $5,000 to use however they choose, host a local event to celebrate, and create a short video that shares the coach's story. The video will be posted on

Public voting to help select the winning coach begins at noon CDT on Thursday, October 12m and runs until 11:59 a.m. CDT on Tuesday, November 14. The winning coach will then be announced at noon CDT on Monday, November 20. For more information and to view the official program rules, please visit
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